There’s an increased demand for high-quality Mexican food products in the United States — both among Mexican and Hispanic populations as well as the general public. If we add that to an increased demand for organic, fair trade and socially-responsible products, we find a market niche that is under-exploited by microentrepreneurs in Mexican rural communities.
Taste of Mexico attempts to fill this void and meet the increased demands for the products of Mexican microentrepreneurs while promoting economic development in rural Mexico. The Taste of Mexico brand was developed by CREA and sponsored through a pilot program of the Mexican General Consulate in Sacramento with the support of the Institute for Mexicans Abroad.
22 restaurants participated on the pilot program in Northern California.
To offer high quality Mexican products to the American market and to support the development of rural communities in Mexico.
“Good Taste, Good Cause.”